Dutch Fashion Awards
For a number of years this was the official website for the Dutch Fashion Awards, first organised by the Dutch Fashion Foundation in 2007. By 2008 the name had changed to the Mercedes Benz Dutch Fashion Awards.
An international jury of professionals representing a cross-section of the international fashion industry would decide objectively which upcoming Dutch fashion designer they expected as themost likely to bring his/her label onto the international market.
Content is from the site's 2008 - 2012 archived pages as well as from other outside sources.
Enjoy a nostalgic look back.
Dutch Fashion Awards 2012 - Dutch Fashion Foundation
Film made by Corrino Films with Dutch Fashion Foundation
The annual Dutch Fashion Awards celebration took place in The Hague on the evening of Friday 30 November 2012. The theme for this sixth edition of the Dutch Fashion Awards was 'renewal'; the very dynamic that drives the fashion phenomenon. For this year's edition the Dutch Fashion Foundation chose to return to the way Dutch Fashion Foundation once started out: small, intimate, exclusive and pioneering, which perfectly fits the zeitgeist of 2012.
On November 7th 2008 the Dutch Fashion Foundation organizes the second edition of the Mercedes Benz Dutch Fashion Awards. This initiative to create a focus moment in the entire Dutch fashion industry saw its successful debut in November 2007. On this evening an international jury will choose the Dutch fashion design label most likely to succeed in bringing its label onto the international market. This design label receives the Mercedes-Benz Dutch Fashion Award: a financial reward of 25.000 euro which will enable the label to take further steps in the international fashion industry. Last edition this award was won by the label Klavers van Engelen who used the reward restarted their label and are now among others exploring the Milanese market.
The Mercedes-Benz Dutch Fashion Awards is a celebration moment for Dutch fashion, created to assemble the Dutch fashion field and industry. It is a collective freeze moment to develop the Dutch fashion industry and boost innovative design. The Mercedes-Benz Dutch Fashion Awards call the attention of the international fashion industry to Dutch fashion and connects fashion creativity with commerce. This annual focus moment is also a presentation platform for the highest level of Dutch fashion talent.
Designers eligible to be nominated for the Dutch Fashion Awards need to match the following criteria:
- Graduated from a recognized (inter-)national fashion academy.
- Owns the Dutch nationality, or has been living and working in the Netherlands for at least 5 years.
- Runs his or her own registered enterprise.
- Has developed at least five collections under his or her own label.
- Shows a striking talent creating a fashion label with distinguished style and knows to present this convincingly.
- Is nominated by at least 3 members of the Academy of Dutch Fashion Design.
- Has already taken strategic steps onto the international fashion market.
The stylish eye: As the owner/buyer for an exclusive high end clothing store located in NYC it goes without saying that I love fashion and try to attend as many fashion shows as possible, both in Europe and in the US. I try to attend Amsterdam's Fashion Week is a fashion event in Amsterdam held biannually that takes place in the months of February and September each year. Perhaps I am a bit prejudiced since I am originally from the Netherlands.
Although it may be stereotypical, I, like several other of the executives at our business' offices have dogs which we bring to our offices. Until I had my own dog I though it was a bit excessive but still allowed the dogs as long as they were small and quiet. When I decided to purchase a pup of my own I knew I would need a bed for the pooch, preferably one that didn't scream dog bed. I particularly liked the round, pillow looking dog bed that my VP of sales had in her office. It was covered in a lovely chinoiserie fabric and really looked like a large designer floor pillow. Gorgeous. I inquired as to where it was purchased and was told about GoodnightDog, an e commerce site for only round dog beds, their covers, and matching bandanas. If you've ever shopped for a dog bed you'll recognize these as a luxury item! I selected a blue toile that complimented with my office's decor. You will now find my sweet Havanese, Tilda, resting on her luxurious dog bed whenever you visit my office. BTW: Tilda also loves traveling to fashion shows with me.
DUTCH FASHION AWARDS 2012
A select amount of guests from the national and international fashion industry was invited to sit back, relax and witness the catwalk presentations of the nominated designers while enjoying a light dinner prepared by the Italian chefs de cuisine of La Molisana, several wines by Italian wine estate Angelo D'Uva and dance performances choreographed by Martin Butler. It was an evening to be enjoyed by all the senses.
Presentation: Hanna Verboom
Nominees: Anne de Grijff, Hyun Yeu, Mattijs van Bergen, Marga Weimans, Elsien Gringhuis
Giovanni Pungetti, Antonella di Pietro, Antonio Cristaudo, Bruno Collin, Ceyda Balaban, Géraldine Florin, Stefan Siegel, Mandi Lennard, Mauro Galligari, Roberta Valentini, Harmeet Bajaj, Jara Kern, co-chairman of the jury Muriel Piaser
Winners Dutch Fashion Awards 2012
Mattijs van Bergen is the grand winner of the Dutch Fashion Awards 2012. Not only did he win the much desired Mercedes-Benz Dutch Fashion Award with a financial reward of 25.000 but also the International Fashion Incubator Award.
There were other winners as well: Anne de Grijff was awarded the Dutch Touch Paris Award, Elsien Gringhuis received the Fair Luxury Award and Hyun Yue won the Dutch Fashion Incubator Award for the second time in a row.
MERCEDES-BENZ DUTCH FASHION AWARD 2012
Mercedes-Benz Dutch Fashion Award 2012
The international jury awarded Mattijs van Bergen the Mercedes-Benz Dutch Fashion Award 2012 for being the designer they see as the most likely to bring his fashion design label MATTIJS onto the international market. Mattijs van Bergen received a financial reward of 25.000 euro which will enable him to take further steps in the international fashion industry. Mercedes-Benz also offers Mattijs van Bergen the opportunity to show his collection on the main stage of one of the Mercedes-Benz Fashion Weeks.
Dutch Fashion Incubator Award 2012
Dutch Fashion Incubator Award 2012
Hyun Yue has won the Dutch Fashion Incubator Award for the second time in a row. Last year during the Dutch Fashion Awards 2011 he was granted the opportunity to develop and sell a collection especially for De Bijenkorf department store.
As the winner of the Dutch Fashion Incubator Award 2012 Hyun Yue will receive two sale seasons at the Margreeth Olsthoorn store in Rotterdam. Margreeth Olsthoorn sells high-end fashion brands for woman and men chosen with love and integrity by Margreeth herself. Margreeth Olsthoorn stands for high-end fashion, avant-garde and conceptual design, but also identifies herself with new and classical, young and established, rough or refined, all within high quality standards. This added with her own taste, experience, knowledge, vision, an experienced staff next to her and a lot of personal attention for the clients brings it all together as a whole.
INT. FASHION INCUBATOR AWARD 2012
International Fashion Incubator Award 2012
Mattijs van Bergen was also awarded the International Fashion Incubator Award 2012 for being the designer that shows the most creativity and has the most outstanding and unique signature. The International Fashion Incubator Award consists of no less than five prizes. This consortium award is to give Mattijs van Bergen and his label MATTIJS the support that he deserves in the entire chain of fashion. All the partners that are part of this award are strengthening each other but are unique representors in their segment of the chain.
The first prize is a financial injection of 4.000 euro from the renowned showroom Studio Zeta to increase the sales potential of the winning label, for the designer to use for travel and expenses or free to use. Studio Zeta is situated in Milan and its roots in the Italian fashion industry go back 30 years.
The second prize is offered by the prestigious Italian BIFFI boutiques and their Spazio Genova showroom in Milan, providing the winner with showroom space and sales support for two consecutive seasons, a prize that corresponds to a value of 8.000 euro. Spazio Genova is an international showroom for ‘selected brands and selected buyers’.
The third prize is provide by the modern trade fair Pitti Immagine in Florence, offering the winner of the International Fashion Incubator Award one season at Pitti W in Florence and one season at the Super fair held at the Nhow Hotel in Milan.
The fourth prize is a software package provided by Gerber Technology which enables the designer to a more efficient design process. For 25 years, Gerber Technology has helped tens of thousands of companies, educational institutions and government organisations around the world design and grade patterns more efficiently and create optimised markers with the AccuMark and YuniquePLM software systems.
The fifth prize is the winners label being taken up and highlighted on the world’s leading designer platform NOT JUST A LABEL (NJAL), focused on showcasing and nurturing today’s pioneers in contemporary fashion.
Fair Luxury Award 2012
Fair Luxury Award 2012
The Fair Luxury Award was granted to Elsien Gringhuis. The jury saw her as the designer who is the most successful in striking a balance between the Three P’s: People, Planet and Profit. The Fair Luxury Award is the result of collaboration between the Dutch Fashion Foundation and SeeMe, a fair luxury brand created in 2011 to the benefit of victims of domestic violence. The award represents a value of 10.000 euro, of which 1.500 euro is a cash prize. The remaining 8.500 euro allows the winning designer to develop products in collaboration with the incredibly skilled women working for KEID in Turkey. KEID is an organisation at work in the slums of Ankara, at the socio-economic insertion of victims of domestic violence and disadvantaged women.
The Fair Luxury Award is installed with the aim to bridge the luxury industry, which includes high fashion, with the fair trade movement. It is born out of the conviction that it is high time for the luxury industry to embrace and adopt a fair and sustainable code of conduct, both in production and trade, in order to create products that not only look good, but also feel good for all involved.
Dutch Touch Paris Award 2012
Dutch Touch Paris Award 2012
Anne de Grijff was awarded the Dutch Touch Paris Award 2012. In her short thank you speech Anne stated that this was the award she most hoped for to win. The Dutch Touch Paris Award 2012 consists of five prizes and is a consortium award to give Anne de Grijff the support that she deserves in the entire chain of fashion. All the partners that are part of this award are strengthening each other but are unique representors in their segment of the chain.
The first prize is provided by Carnet de Mode, offering the winner the opening of his/her mini-store on its platform to showcase and sell the collection for at least one season to Carnet de Mode's French and international customers, with exposure on its blog, newsletter with 100.000 members and its social media pages which have more than 20.000 fans. Carnet de mode is the Parisian internet based fashion temple which offers an international showcase of tomorrow's most talented designers.
The second prize is by virtual B2B fashion platform Le New Black, which tailors to cutting-ege brands and influential buyers. Le New Black sponsors a yearly registration for the winner of the Dutch Touch Paris Award 2012 on Le New Black, with a value of 3.000 euro, to optimise its international sales potential through an innovative and unique tool. The winning designer will benefit from a private B2B online showroom with the ability to showcase an unlimited number of styles per collection, plus all color and material options. He/she will be exposed to a network of 1400 selected buyers from 80 countries and will have their own personal link to send to buyers and sales prospects.
The third prize is international publicity and exposure in WAD Magazine, the renowned fashion magazine that focuses on the new urban and street movement. WAD Magazine counts 300 pages and has a world-wide circulation of 200.000 copies.
The fourth prize is a offered by the internationally well-known and renowned French department store Galeries Lafayette in Paris. Historically and profoundly committed to the development of fashion talent, the group Galeries Lafayette accompanies young fashion talent and offers to do so also with the winner of the Dutch Touch Paris Award 2012.
The fifth prize is provide by TRANOÏ, offering the winner of the Dutch Touch Paris Award exhibition space for one season at the TRANOÏ Preview tradeshow in Paris, including a catwalk show together with all the nominees for the Dutch Fashion Awards 2012. The Dutch Fashion Foundation and TRANOÏ have collaborated together for the Dutch Touch Paris campaign since March 2011, with the focus to support Dutch designers in bringing their labels to the French and international market and concentrating on the sales presentation and pr of their collections addressing international buyers, agents and media.
Dutch Fashion Icons 2012
Dutch Fashion Icon Femme & Dutch Fashion Icon Homme 2012
The designers chosen by the Academy of Dutch Fashion Design in the first round of the nomination procedure, have together chosen their favourite male and female Dutch Fashion Icons.
Liesbeth in 't Hout was chosen as Dutch Fashion Icon Femme 2012 and Carlo Wijnands as Dutch Fashion Icon Homme 2012, an award he also received in 2008. The Dutch Fashion Icon Awards are a collective voice of the designers, an homage to the muses and Dutch fashion wearers and a respected acknowledgement within the Dutch fashion scene.
These awards were presented by Sofie van der Stap, herself recently chosen as Beste Style Icon at the Marie Claire Prix de la Mode.
DUTCH FASHION AWARDS 2011
Conny Groenewegen and Hyun Yeu are the winning fashion talents at this fifth edition of the Dutch Fashion Awards. Conny Groenewegen impressed the jury with her ‘soft tech’ knitwear label CG, which according to the jury shows a perfect balance between traditional craftsmanship and innovation. The jury spoke of her talent as being ‘the blood and oxygen to the fashion industry’, and the kind of talent they would do anything for to guide as she enters the European fashion marketplace. Conny Groenewegen takes home the € 25.000 check that comes with the Mercedes-Benz Dutch Fashion Awards 2011, as well as the International Fashion Incubator Award 2011, which places her in one of Milan’s best sales showrooms for two seasons in a row. Winning the Dutch Fashion Incubator Award 2011, Hyun Yeu was also granted a considerable injection into his menswear label ADO LES SCENTS, which will be presented and sold in a temporary pop-up store in De Bijenkorf sometime during the spring 2012 season.
MERCEDES-BENZ DUTCH FASHION AWARD 2011
Winner: Conny van Groenewegen
The Mercedes-Benz Dutch Fashion Award 2011 was presented by jury member Fabiana Giacomotti, the Editor-in-chief of Fashion Illustrated, the renowned international multimedia platform for fashion professionals, and Fashion Science professor at La Sapienza University in Rome.
On behalf of the jury she stated:
“The jury was instantly and unanimously convinced by the artistic integrity of this designer who provides the fashion industry with much needed oxygen.”
DUTCH FASHION INCUBATOR AWARD 2011
Winner: Hyun Yeu (ADO LES SCENTS)
The Dutch Fashion Incubator Award 2011, offered by De Bijenkorf, was presented by jury member Tiziana Cardini, the Fashion Director of Italian luxury department store Rinascente. On behalf of the jury she stated:
“This designer convinced the jury proposing a playful take on a contemporary wardrobe; classic styling with a twist, witty detailing and a nice sense of colour.”
INT. FASHION INCUBATOR AWARD 2011
Winner: Conny Groenewegen
The International Fashion Incubator Award 2011 was presented by Barbara Mastoroudes, Worldwide Learning & Development Director at PPR Luxury Group, London, together with jury member and benefactor of this award, Mr. Tiziano Cereda, owner of the esteemed Milanese Biffi boutiques and their showroom SpazioGenova.
The jury statement read:
“The only designer who made today’s members of the jury eager to buy the product for themselves to wear - right there on the spot and off the rack: this designer truly deserves this International Incubator Award 2011.”
Dutch Fashion Awards 2010 - Dutch Fashion Foundation
The fourth edition of the Dutch Fashion Awards took place at the Grote Kerk in The Hague on the 5th of November 2010. The annual Dutch Fashion Awards event is a celebration moment starring the best of Dutch fashion, created to assemble the Dutch fashion field and to boost innovative design. The Dutch Fashion Awards call the attention of the international fashion industry to the highest level of Dutch fashion talent and connects fashion creativity with commerce.
Presentation: Hanna Verboom
Nominees: Bas Kosters, Claes Iversen, Conny Groenewegen, Iris van Herpen, Marcha Hüskes
Jury members: Beppe Angiolini, Donald Potard, Mandi Lennard, Mauro Galligari, Mauro Marcos Fabbri
DUTCH FASHION AWARDS 2010
Winner Iris van Herpen
Iris van Herpen is the grand winner of the Dutch Fashion Awards 2010. Not only did she win the Mercedes-Benz Dutch Fashion Award, she was also awarded with the Dutch Fashion Accessory Award 2010 and the Dutch Fashion Incubator Award 2010. The jury chose Iris van Herpen to be the ambassador for the kind of contemporary creative force Dutch Fashion has to offer to the international fashion field. With Bas Kosters as the winner of the International Fashion Incubator Award 2010, a prize stimulating authentic creativity in fashion, the jury clearly made a strong statement this fourth edition of the Dutch fashion Awards. Or like jury member Donald Potard stated: “12 points for Dutch Fashion!”
MERCEDES-BENZ DUTCH FASHION AWARD 2010
Winner: Iris van Herpen
The Mercedes-Benz Dutch Fashion Award 2010 was presented by jury member Donald Potard of Agent de Luxe in Paris, with the jury statement: “The jury was unanimous today. The winner of the Mercedes-Benz Dutch Fashion Award 2010 shows all the qualities to be the ambassador of Dutch creativity in the international world of fashion. The winning designer shows the kind of pure creativity & modernity that can be projected into couture and anything spinning off from there.”
DUTCH FASHION INCUBATOR AWARD 2010
Winner: Iris van Herpen.
The Dutch Fashion Incubator Award 2010 was presented by jury member Mandi Lennard, Director of Mandi’s Basement in London, with the statement: “Tonight’s winner of the Dutch Fashion Incubator Award 2010 shows such impressive talent, it is simply the right designer to be presented in such an important national window.”
INT. FASHION INCUBATOR AWARD 2010
Winner: Bas Kosters
The International Fashion Incubator Award 2010 was presented by Mauro Galligari, Founder of Studio Zeta Milano and benefactor of this new prize, with the jury statement: “The International Fashion Incubator Award 2010 goes to the designer who showed a highly creative collection transmitting an explosive energy and modern creativity, at moments ironic, but pushing fashion boundaries.”
DUTCH FASHION ACCESSORY AWARD 2010
Winner Iris van Herpen
The Dutch Fashion Accessory Award 2010 was presented by Mauro Marcos Fabbri, R & D Director at Staff International in Milan, reading the jury statement: “The winner of the Dutch Fashion Accessory Award 2010 shows a particular, sculptural technicality and knowledge in the use of the materials to create new shapes for shoes.”
DUTCH FASHION AWARDS 2009
WINNER MERCEDES-BENZ DUTCH FASHION AWARDS 2009
Winner Mercedes-Benz Dutch Fashion Awards 2009
One year ago, on November 6th, Sjaak Hullekes won the Mercedes-Benz Dutch Fashion Award 2009. The international jury chose Sjaak Hullekes out of five nominated designers during this third annual Award show. Designer Sjaak Hullekes and his business partner Sebastiaan Kramer received a financial reward of 25.000 Euros to enable them to take further steps in the international fashion industry. On this special evening 800 guests were invited in the Grote Kerk of The Hague. This third edition of the Awards was the first to be presented in Holland’s judicial capital, offering a perfect setting to present a fashion event of international allure. The presentation of this evening was in hands of the Dutch actress Hanna Verboom. The winning label of the Mercedes-Benz Dutch Fashion Awards 2008, Monique van Heist, showed her latest collection as the start of the evening program. The awards presented were designed and produced by the Dutch design atelier Ted Noten.
Dutch Fashion Incubator Award 2009
Dutch Fashion Incubator Award 2009
Bas Kosters is the winner of the Dutch Fashion Incubator Award 2009. The Dutch Fashion Incubator Award is composed of substantial in-kind contributions from the industry to the realization of the ambitions of the designer. This Award extends not only to the support of the label, but as well to illustrate the value these products and channels have for the realization of the designer’s business objectives. The World Fashion Centre, were fashion meets, offers the winner of the Dutch Fashion Incubator Award a temporary showroom to present the collection to buyers, consumers and interested parties. Department store the Bijenkorf will sell the winning collection of Bas Kosters in 2010 in its flagship stores in Amsterdam, The Hague and Rotterdam.
The Incubator Award was handed out by two of the jurymembers Jean Jacques Picart and Wilbert Das.
Dutch Fashion Media Award 2009
Dutch Fashion Media Award 2009
Iris van Herpen is the winner of the Dutch Fashion Media Award. This Award is presented to the designer already showing excellence in the design and quality of his or her product and signature and from whom the jury expects more success when crucial matters as the brand appeal, personal presentation as well as business sense of the designer gets more attention. This Award is aimed to support the winner in developing these key issues to the success of a brand. The award consists of support coordinated by brand strategy consultant Not Just Vision. The support will contribute to the brand in making it more visible for a broader public. Coebergh Communicatie & PR will provide the winner of this Award with a personal pr strategy to build her brand. The jury for this Award consists of leading players from the Dutch (fashion) media.
The Dutch Fashion Media Award was handed out to Iris van Herpen by Wilbert Das (creative director Diesel). Wilbert Das mentioned the importance of the right media attention to built a brand.
Dutch Fashion Icon Homme 2009
Dutch Fashion Icon Homme 2009
The 28 pre nominees chosen by the Academy of Dutch Fashion Design in the first round of procedure leading up to the final nominees have together chosen for their favourite Dutch Style Icons as a collective voice of the designers, being an homage to the muses and wearers. The Award for the Dutch Fashion Icon Homme and Femme was presented by Ruud van der Peijl, the well known Dutch fashion stylist.
Fashion Stylist Ferry van der Nat was chosen by the designers as their Dutch Fashion Icon Homme. Over the years Ferry van der Nat has become a well known face in the Dutch Fashion Scene.
Dutch Fashion Icon Femme 2009
Dutch Fashion Icon Femme 2009
The Dutch Fashion Icon Femme was awarded to fashion stylist Bonnie Orleans Voss. Bonnie Orleans Voss is a well known stylist and works for diverse national and international media.
DUTCH FASHION AWARDS 2008
Mercedes Benz Dutch Fashion Awards 2008
Winner Mercedes Benz Dutch Fashion Awards 2008
On November 7th, Dutch fashion designer Monique van Heist won the Mercedes-Benz Dutch Fashion Award 2008. She received a financial reward of 25.000 euro to enable her to take further steps in the international fashion industry. The international jury and its honorary member Christine Ellis chose Monique van Heist out of seven nominated designers during this this second annual Award show. On this festive evening 800 guests were invited to the Beurs van Berlage in the heart of Amsterdam. The presentation on the evening was in hands of the Dutch actress Hanna Verboom. The winning label of the Mercedes-Benz Dutch Fashion Award 2007, Klavers van Engelen, showed its latest collection as part of the evening program. The awards presented were designed and produced by the Dutch design atelier Ted Noten. Monique van Heist not only won the Mercedes-Benz Dutch Fashion Award but also the Dutch Fashion Media Award and the Dutch Fashion Incubator Award.
Dutch Fashion Incubator Award
Incubator Award 2008
The Dutch Fashion Incubator Award is composed of substantial in-kind contributions from the industry to the realization of the ambitions of the winner of the Mercedes-Benz Dutch Fashion Award 2008. This Award extends not only to the support of the label, but as well to illustrate the value these products and channels have for the realization of the designer’s business objectives. This year introduced the generous offer of three companies in the field of software and technology, sales and production: Department store the Bijenkorf will take a part of the winning collection up in its assortment to be sold in its flagship stores in Amsterdam, The Hague and Rotterdam next year. Lectra offers the winner of the Mercedes-Benz Dutch Fashion Awards 2008 a package of and training-course of the Modaris ExpertPro and Kaledo software. These solutions will enable the winner to streamline and accelerate his or her design process and communication with production facilities. The Fair Wear Foundation offers not only to the winner but to all the nominated designers a course to get acquainted with the fair wear principles and are being brought in contact with production facilities that comply with the criteria of Fair Wear.
Dutch Fashion Media Award
Media award 2008
The Dutch Fashion Media Award is presented by leading Dutch fashion media and given to the designer that according to the Dutch Fashion Media Academy deserves an extra incentive on national soil through shown excellence in the past year. Suprisingly, or maybe not, Monique van Heist also won this award. This award is made possible by Club Brillant, a collaboration of fashion conscious opticians, offering the Monique a possibility to collaborate with a renowned eyewear designer in the development of their own eyewear collection to complement her collections. She also won an incentive of 5.000 Euro to invest freely in the development of her brand.
Dutch Fashion Icons
Dutch Fashion Icons 2008
The 28 pre-nominees chosen by the Academy of Dutch Fashion Design in the first round of procedure leading up to the final nominees, have together chosen their favourite Dutch Style Icons as a collective voice of the designers, being an homage to the muses and wearers. The award for Dutch Fashion Icon Homme and Femme was presented by Dutch actor Daniel Boissevain, himself ranking high on best dressed list throughout Dutch magazines.
Fashion consultant Carlo Wijnands was chosen by the designers as their Dutch Fashion Icon Homme. Over the last years Carlo has been a well known face in the Dutch fashion scene and, as he also stated in the speech he gave accepting the award, a strong supporter of Dutch fashion and its designers.