Jeroen van Tuyl

Jeroen van Tuyl quietly displayed a remarkable sense of focus and determination building his label since 2000. Although never overlooked by the Dutch press, Van Tuyl choose an international strategy from the start, while focusing on growing his business in stead of his personal fame. As determined as he is in his signature style, an archetypical classic base with an ultra modernist hard edge, Jeroen van Tuyl seems to know where he’s going. Showing on the official calendar is Paris every season since 2005, he’s made it to be one of the ‘brat pack’ of edgy young menswear designers to watch.

The quality of his work surfaces in every detail. Whether it’s the luxurious choice of fabric, his knowledgeable and innovative tailoring with sharp details and clear constructions or the well balanced execution of his design themes – often relating man to mechanics – his collections are overall elegant, metro-masculine and desirable. No wonder, as the label is maturing, Jeroen van Tuyl is gathering more and more fans around the world. Apart from 6 stores in the Netherlands, Van Tuyl sells to Russia, Canada, the UK and Japan.

Academy of Dutch Fashion Design

To gain an indirect, objective and independent vote the Dutch Fashion Foundation has invited a select group of national decision makers and key-players with a cultural and economical background into the Academy of Dutch Fashion Design. The members of the Academy have all individually listed their top ten of most promising Dutch fashion designers, with a result of 28 designers. Looking at the ranking in which they were chosen and the criteria set up for this award, a selection was formed of 10 designers.

Members of the Academy of Dutch Fashion Design: Amsterdam International Fashion Week - Arnhem Fashion Biënnale - Dutch Fashion Foundation - Fonds voor Beeldende Kunst Vormgeving en Bouwkunst - HTNK - Intres – Klavers van Engelen - Modefabriek - MODINT – Monique van Heist - Prins Bernard Foundation - World Fashion Centre

International pre-jury From an international point of view the precommittee members of the jury Marc Gysemans (Gysemans Clothing Industry, Belgium), Valentina Maggi (headhunter luxury brands; director of Design Practice at Floriane de Saint-Pierre & Associés, Paris), and Diane Pernet (talentscout and journalist A Shaded View on Fashion, Paris) then choose the 5 finalists for the Mercedes-Benz Dutch Fashion Awards 2009. These designers will be presented to the full international jury on November 6th.

Regulations

Each fashion designer to participate in the Mercedes-Benz Dutch Fashion Awards is selected by the criteria that he/she: 

- is graduated from an (inter)national fashion academy, 
- has the Dutch nationality, 
- has its own registered enterprise, 
- has developed at least five collections under his/her own label, 
- has distinguished talent, a unique style and knows
to present this convincingly, 
- has already taken strategic steps to imbed in the international fashion field.