Winner Mercedes-Benz Dutch Fashion Awards 2009

On November 6^th, Dutch Fashion designer Sjaak Hullekes won the Mercedes-Benz Dutch Fashion Award 2009. He received a financial reward of 25.000 euro to enable him to take further steps in the international fashion industry. The international jury chose Sjaak Hullekes out of five nominated designers during this third annual Award show. 
On this special evening 800 guest were invited in the Grote Kerk of The Hague.
This third edition was the first edition presented in the judicial capital and The Hague offers a beautiful vicinity to present a fashion event of international class. The presentation of this evening was in hands of the Dutch actress Hanna Verboom. The winning label of the Mercedes-Benz Dutch Fashion Awards 2009, Monique van Heist, showed her latest collection as the start of the evening program. The awards presented were designed and produced by the Dutch design atelier Ted Noten. The label Sjaak Hullekes exists of Sjaak Hullekes and his (business) partner Sebastiaan Kramer.

Dutch Fashion Incubator Award 2009

Bas Kosters is the winner of the Dutch Fashion Incubator Award 2009. The Dutch Fashion Incubator Award is composed of substantial in-kind contributions from the industry to the realization of the ambitions of the designer. This Award extends not only to the support of the label, but as well to illustrate the value these products and channels have for the realization of the designer’s business objectives.
The World Fashion Centre, were fashion meets, offers the winner of the Dutch Fashion Incubator Award a temporary showroom to present the collection to buyers, consumers and interested parties.
Department store the Bijenkorf will sell the winning collection of Bas Kosters in 2010 in its flagship stores in Amsterdam, The Hague and Rotterdam.

The Incubator Award was handed out by two of the jurymembers Jean Jacques Picart and Wilbert Das.

Dutch Fashion Media Award 2009

Iris van Herpen is the winner of the Dutch Fashion Media Award. This Award is presented to the designer already showing excellence in the design and quality of his or her product and signature and from whom the jury expects more success when crucial matters as the brand appeal, personal presentation as well as business sense of the designer gets more attention. This Award is aimed to support the winner in developing these key issues to the success of a brand. The award consists of support coordinated by brand strategy consultant Not Just Vision. The support will contribute to the brand in making it more visible for a broader public. Coebergh Communicatie & PR will provide the winner of this Award with a personal pr strategy to build her brand. The jury for this Award consists of leading players from the Dutch (fashion) media.
The Dutch Fashion Media Award was handed out to Iris van Herpen by Wilbert Das (creative director Diesel). Wilbert Das mentioned the importance of the right media attention to built a brand.

Dutch Fashion Icon Homme 2009

The 28 pre nominees chosen by the Academy of Dutch Fashion Design in the first round of procedure leading up to the final nominees have together chosen for their favourite Dutch Style Icons as a collective voice of the designers, being an homage to the muses and wearers. The Award for the Dutch Fashion Icon Homme and Femme was presented by Ruud van der Peijl, the well known Dutch fashion stylist.

Fashion Stylist Ferry van der Nat was chosen by the designers as their Dutch Fashion Icon Homme. Over the years Ferry van der Nat has become a well known face in the Dutch Fashion Scene.

Dutch Fashion Icon Femme 2009

The Dutch Fashion Icon Femme was awarded to fashion stylist Bonnie Orleans Voss. Bonnie Orleans Voss is a well known stylist and works for diverse national and international media.