Dutch Fashion Awards 2012
Mattijs van Bergen is the grand winner of the Dutch Fashion Awards 2012. Not only did he win the much desired Mercedes-Benz Dutch Fashion Award with a financial reward of 25.000 but also the International Fashion Incubator Award.
There were other winners as well: Anne de Grijff was awarded the Dutch Touch Paris Award, Elsien Gringhuis received the Fair Luxury Award and Hyun Yue won the Dutch Fashion Incubator Award for the second time in a row.
MERCEDES-BENZ DUTCH FASHION AWARD 2012
The international jury awarded Mattijs van Bergen the Mercedes-Benz Dutch Fashion Award 2012 for being the designer they see as the most likely to bring his fashion design label MATTIJS onto the international market. Mattijs van Bergen received a financial reward of 25.000 euro which will enable him to take further steps in the international fashion industry. Mercedes-Benz also offers Mattijs van Bergen the opportunity to show his collection on the main stage of one of the Mercedes-Benz Fashion Weeks.
Dutch Fashion Incubator Award 2012
Hyun Yue has won the Dutch Fashion Incubator Award for the second time in a row. Last year during the Dutch Fashion Awards 2011 he was granted the opportunity to develop and sell a collection especially for De Bijenkorf department store.
As the winner of the Dutch Fashion Incubator Award 2012 Hyun Yue will receive two sale seasons at the Margreeth Olsthoorn store in Rotterdam. Margreeth Olsthoorn sells high-end fashion brands for woman and men chosen with love and integrity by Margreeth herself. Margreeth Olsthoorn stands for high-end fashion, avant-garde and conceptual design, but also identifies herself with new and classical, young and established, rough or refined, all within high quality standards. This added with her own taste, experience, knowledge, vision, an experienced staff next to her and a lot of personal attention for the clients brings it all together as a whole.
INT. FASHION INCUBATOR AWARD 2012
Mattijs van Bergen was also awarded the International Fashion Incubator Award 2012 for being the designer that shows the most creativity and has the most outstanding and unique signature. The International Fashion Incubator Award consists of no less than five prizes. This consortium award is to give Mattijs van Bergen and his label MATTIJS the support that he deserves in the entire chain of fashion. All the partners that are part of this award are strengthening each other but are unique representors in their segment of the chain.
The first prize is a financial injection of 4.000 euro from the renowned showroom Studio Zeta to increase the sales potential of the winning label, for the designer to use for travel and expenses or free to use. Studio Zeta is situated in Milan and its roots in the Italian fashion industry go back 30 years.
The second prize is offered by the prestigious Italian BIFFI boutiques and their Spazio Genova showroom in Milan, providing the winner with showroom space and sales support for two consecutive seasons, a prize that corresponds to a value of 8.000 euro. Spazio Genova is an international showroom for ‘selected brands and selected buyers’.
The third prize is provide by the modern trade fair Pitti Immagine in Florence, offering the winner of the International Fashion Incubator Award one season at Pitti W in Florence and one season at the Super fair held at the Nhow Hotel in Milan.
The fourth prize is a software package provided by Gerber Technology which enables the designer to a more efficient design process. For 25 years, Gerber Technology has helped tens of thousands of companies, educational institutions and government organisations around the world design and grade patterns more efficiently and create optimised markers with the AccuMark and YuniquePLM software systems.
The fifth prize is the winners label being taken up and highlighted on the world’s leading designer platform NOT JUST A LABEL (NJAL), focused on showcasing and nurturing today’s pioneers in contemporary fashion.
Fair Luxury Award 2012
The Fair Luxury Award was granted to Elsien Gringhuis. The jury saw her as the designer who is the most successful in striking a balance between the Three P’s: People, Planet and Profit. The Fair Luxury Award is the result of collaboration between the Dutch Fashion Foundation and SeeMe, a fair luxury brand created in 2011 to the benefit of victims of domestic violence. The award represents a value of 10.000 euro, of which 1.500 euro is a cash prize. The remaining 8.500 euro allows the winning designer to develop products in collaboration with the incredibly skilled women working for KEID in Turkey. KEID is an organisation at work in the slums of Ankara, at the socio-economic insertion of victims of domestic violence and disadvantaged women.
The Fair Luxury Award is installed with the aim to bridge the luxury industry, which includes high fashion, with the fair trade movement. It is born out of the conviction that it is high time for the luxury industry to embrace and adopt a fair and sustainable code of conduct, both in production and trade, in order to create products that not only look good, but also feel good for all involved.
Dutch Touch Paris Award 2012
Anne de Grijff was awarded the Dutch Touch Paris Award 2012. In her short thank you speech Anne stated that this was the award she most hoped for to win. The Dutch Touch Paris Award 2012 consists of five prizes and is a consortium award to give Anne de Grijff the support that she deserves in the entire chain of fashion. All the partners that are part of this award are strengthening each other but are unique representors in their segment of the chain.
The first prize is provided by Carnet de Mode, offering the winner the opening of his/her mini-store on its platform to showcase and sell the collection for at least one season to Carnet de Mode's French and international customers, with exposure on its blog, newsletter with 100.000 members and its social media pages which have more than 20.000 fans. Carnet de mode is the Parisian internet based fashion temple which offers an international showcase of tomorrow's most talented designers.
The second prize is by virtual B2B fashion platform Le New Black, which tailors to cutting-ege brands and influential buyers. Le New Black sponsors a yearly registration for the winner of the Dutch Touch Paris Award 2012 on Le New Black, with a value of 3.000 euro, to optimise its international sales potential through an innovative and unique tool. The winning designer will benefit from a private B2B online showroom with the ability to showcase an unlimited number of styles per collection, plus all color and material options. He/she will be exposed to a network of 1400 selected buyers from 80 countries and will have their own personal link to send to buyers and sales prospects.
The third prize is international publicity and exposure in WAD Magazine, the renowned fashion magazine that focuses on the new urban and street movement. WAD Magazine counts 300 pages and has a world-wide circulation of 200.000 copies.
The fourth prize is a offered by the internationally well-known and renowned French department store Galeries Lafayette in Paris. Historically and profoundly committed to the development of fashion talent, the group Galeries Lafayette accompanies young fashion talent and offers to do so also with the winner of the Dutch Touch Paris Award 2012.
The fifth prize is provide by TRANOÏ, offering the winner of the Dutch Touch Paris Award exhibition space for one season at the TRANOÏ Preview tradeshow in Paris, including a catwalk show together with all the nominees for the Dutch Fashion Awards 2012. The Dutch Fashion Foundation and TRANOÏ have collaborated together for the Dutch Touch Paris campaign since March 2011, with the focus to support Dutch designers in bringing their labels to the French and international market and concentrating on the sales presentation and pr of their collections addressing international buyers, agents and media.
Dutch Fashion Icons 2012
The designers chosen by the Academy of Dutch Fashion Design in the first round of the nomination procedure, have together chosen their favourite male and female Dutch Fashion Icons.
Liesbeth in 't Hout was chosen as Dutch Fashion Icon Femme 2012 and Carlo Wijnands as Dutch Fashion Icon Homme 2012, an award he also received in 2008. The Dutch Fashion Icon Awards are a collective voice of the designers, an homage to the muses and Dutch fashion wearers and a respected acknowledgement within the Dutch fashion scene.
These awards were presented by Sofie van der Stap, herself recently chosen as Beste Style Icon at the Marie Claire Prix de la Mode.