Dutch Fashion Awards

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		Winner Mercedes Benz Dutch Fashion Awards 2008 On November 7^th, Dutch fashion designer Monique van Heist won the Mercedes-Benz Dutch Fashion Award 2008. She received a financial reward of 25.000 euro to enable her to take further steps in the international fashion industry. The international jury and its honorary member Christine Ellis chose Monique van Heist out of seven nominated designers during this this second annual Award show. On this festive evening 800 guests were invited to the Beurs van Berlage in the heart of Amsterdam. The presentation on the evening was in hands of the Dutch actress Hanna Verboom. The winning label of the Mercedes-Benz Dutch Fashion Award 2007, Klavers van Engelen, showed its latest collection as part of the evening program. The awards presented were designed and produced by the Dutch design atelier Ted Noten. Monique van Heist not only won the Mercedes-Benz Dutch Fashion Award but also the Dutch Fashion Media Award and the Dutch Fashion Incubator Award.





Incubator Award 2008 The Dutch Fashion Incubator Award is composed of substantial in-kind contributions from the industry to the realization of the ambitions of the winner of the Mercedes-Benz Dutch Fashion Award 2008. This Award extends not only to the support of the label, but as well to illustrate the value these products and channels have for the realization of the designer’s business objectives. This year introduced the generous offer of three companies in the field of software and technology, sales and production: Department store the Bijenkorf will take a part of the winning collection up in its assortment to be sold in its flagship stores in Amsterdam, The Hague and Rotterdam next year. Lectra offers the winner of the Mercedes-Benz Dutch Fashion Awards 2008 a package of and training-course of the Modaris ExpertPro and Kaledo software. These solutions will enable the winner to streamline and accelerate his or her design process and communication with production facilities. The Fair Wear Foundation offers not only to the winner but to all the nominated designers a course to get acquainted with the fair wear principles and are being brought in contact with production facilities that comply with the criteria of Fair Wear.





		Media award 2008 The Dutch Fashion Media Award is presented by leading Dutch fashion media and given to the designer that according to the Dutch Fashion Media Academy deserves an extra incentive on national soil through shown excellence in the past year. Suprisingly, or maybe not, Monique van Heist also won this award. This award is made possible by Club Brillant, a collaboration of fashion conscious opticians, offering the Monique a possibility to collaborate with a renowned eyewear designer in the development of their own eyewear collection to complement her collections. She also won an incentive of 5.000 Euro to invest freely in the development of her brand.

Monique van Heist



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interview with Monique van Heist

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Dutch Fashion Icons 2008

The 28 pre-nominees chosen by the Academy of Dutch Fashion Design in the first round of procedure leading up to the final nominees, have together chosen their favourite Dutch Style Icons as a collective voice of the designers, being an homage to the muses and wearers. The award for Dutch Fashion Icon Homme and Femme was presented by Dutch actor Daniel Boissevain, himself ranking high on best dressed list throughout Dutch magazines.

Fashion consultant Carlo Wijnands was chosen by the designers as their Dutch Fashion Icon Homme. Over the last years Carlo has been a well known face in the Dutch fashion scene and, as he also stated in the speech he gave accepting the award, a strong supporter of Dutch fashion and its designers.

The Dutch Fashion Icon Femme was awarded to fashion journalist Aynouk Tan. Aynouk, starting her career in fashion as a model and muse for designers as Bas Kosters, has worked for several fashion magazines over the last years and in her acceptance speech pleated for more Dutch fashion in the streets, and not to be afraid to dress up.