Conny Groenewegen and Hyun Yeu are the winning fashion talents at this fifth edition of the Dutch Fashion Awards. Conny Groenewegen impressed the jury with her ‘soft tech’ knitwear label CG, which according to the jury shows a perfect balance between traditional craftsmanship and innovation. The jury spoke of her talent as being ‘the blood and oxygen to the fashion industry’, and the kind of talent they would do anything for to guide as she enters the European fashion marketplace. Conny Groenewegen takes home the € 25.000 check that comes with the Mercedes-Benz Dutch Fashion Awards 2011, as well as the International Fashion Incubator Award 2011, which places her in one of Milan’s best sales showrooms for two seasons in a row. Winning the Dutch Fashion Incubator Award 2011, Hyun Yeu was also granted a considerable injection into his menswear label ADO LES SCENTS, which will be presented and sold in a temporary pop-up store in De Bijenkorf sometime during the spring 2012 season.

The Dutch Fashion Incubator Award 2011, offered by De Bijenkorf, was presented by jury member Tiziana Cardini, the Fashion Director of Italian luxury department store Rinascente. On behalf of the jury she stated:

“This designer convinced the jury proposing a playful take on a contemporary wardrobe; classic styling with a twist, witty detailing and a nice sense of colour.”