About

On the 6th of November 2009, the third edition of the Mercedes-Benz Dutch Fashion Awards will take place. After having held the first two editions in Amsterdam, Dutch Fashion Foundation (DFF) has chosen to host the oncoming edition in The Hague. We are proud to announce the finalists Bas Kosters, Iris van Herpen, Jeroen van Tuyl, Mada van Gaans and Sjaak Hullekes.

Profile

The Mercedes-Benz Dutch Fashion Awards is a celebration moment for Dutch fashion, created to assemble the Dutch fashion field and industry. It is a collective freeze moment to develop the Dutch fashion industry and boost innovative design. The Mercedes-Benz Dutch Fashion Awards call the attention of the international fashion industry to Dutch fashion and connects fashion creativity with commerce. This annual focus moment is also a presentation platform for the highest level of Dutch fashion talent.

RÉSIDENCE DE LA MODE

Résidence de la Mode is especially initiated for the Mercedes-Benz Dutch Fashion Awards by the city of The Hague in order to introduce Dutch fashion talents in order to reach out for the public. From October 30th until November 8th, students of the Royal Academy for Visual Arts in The Hague present their own universes in ten locations in the city centre. An eleventh location will be a store concept, named Le Démarrage, where designer items will be sold. As part of Résidence de la Mode, Dutch department store De Bijenkorf will present an installation with the works of the finalists of the Mercedes-Benz Dutch Fashion Awards 2009 and will be selling the winning collection in its flagship stores from spring 2010.

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