About

On Friday November 7th 2008 the Dutch Fashion Foundation organized the second edition of the Mercedes Benz Dutch Fashion Awards. This initiative to create a focus moment in the Dutch fashion industry saw its successful debut in November 2007. On November 7th 2008 an international jury once again chose the Dutch fashion design label most likely to succeed in bringing its label onto the international market. The winner of the Mercedes-Benz Dutch Fashion Award received a financial reward of 25.000 euro which will enable the label to take further steps in the international fashion industry. Last edition this award was won by the label Klavers van Engelen who used the reward to restart their label and are now among others exploring the Milanese market.

Profile

The Mercedes-Benz Dutch Fashion Awards is a celebration moment for Dutch fashion, created to assemble the Dutch fashion field and industry. It is a collective freeze moment to develop the Dutch fashion industry and boost innovative design. The Mercedes-Benz Dutch Fashion Awards call the attention of the international fashion industry to Dutch fashion and connects fashion creativity with commerce. This annual focus moment is also a presentation platform for the highest level of Dutch fashion talent.